Kelly Hullum

San Luis Obispo, CA

Founder / Principal Designer

Product, Systems & Advanced Mobility

I’m a Founder and Principal Designer working at the edge of industrial design, complex systems, and emerging mobility technologies. For nearly a decade, I’ve helped teams navigate technically demanding, high-consequence products autonomous platforms, vehicle systems, and advanced hardware by bringing clarity where there is ambiguity. I’ve led design end-to-end, most recently as the sole design lead for an autonomous defense and mobility company whose platforms are now deployed globally. My background includes OEM automotive programs at Volvo Trucks and brand-driven product storytelling with BMW. I focus less on styling and more on judgment: aligning stakeholders, shaping system-level direction, and creating the concepts, visuals, and narratives that move critical decisions forward.