Kelly Hullum

San Luis Obispo, CA

I specialize in elevating products and brands through strategic design, cohesive visual storytelling, and refined form language. My background blends hands-on industrial design craft with high-level creative direction allowing me to shape experiences that feel unified from the first sketch to the final brand expression. Whether defining a design language, building a visual identity, or leading cross-functional teams, I bring clarity, intention, and strong narrative thinking to every phase of the process.

I believe the strongest products don’t just function well they communicate. They embody a brand’s ethos through proportion, detail, and emotional resonance. My approach emphasizes shaping that connection: crafting products that are visually iconic, aligning teams around a shared creative vision, and ensuring every touchpoint physical or digital reflects a cohesive and compelling story. I thrive at the intersection of design and brand, where creative direction becomes the bridge between innovative thinking and meaningful user experiences.

My career is marked by a commitment to professional growth and a passion for collaborative teamwork. I thrive in dynamic environments, managing multiple projects while ensuring high standards of quality and consistency. A strategic communicator and skilled leader, I leverage my expertise in training, guidance, and project management to inspire teams and elevate creative initiatives.

Let’s connect to explore how I can contribute to your next project or drive your brand forward!